TERRY PHETO L'Oréal's AMBASSADOR.
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| Terry Pheto face of L'Oréal |
What makes a good brand ambassador? Well the answer is very simple. The free dictionary online defines a brand ambassador as “a trademark or distinctive name identifying a product or a manufacturer.” This is true but to make it even clearer is that a good brand ambassador serves as the face of the organisation or client at promotional events.
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| Terry Pheto during a Destiny Magazine interview |
These are the individuals that make a good impression on future business partners. So that would mean that an effective brand ambassador of an organisation would be one that is interested in your product or service that they are promoting.
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| Terry Pheto |
From staring as one of the actresses on an Oscar award winninf film TSOTSI, she has made it big in the industry by playing other lead roles in South Africa's biggest films like How 2 Steal 2 Million and now she plays Dr Malaika Maponya, on the American soap oppera THE BOLD AND THE BEAUTIFUL.
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| L'Oréal advertisement of Terry Pheto |
Terry Pheto is the perfect example of what a good brand ambassador is all about, she serves as the face of L'Oréal and knowing that their brand is classy, matured & sophisticated, they needed someone that was going to represent the fully and achieve their goals as an organisation and Terry happened to be just that individual needed.
Terry is one woman whom knows how to handle herself in public, you will never read any bad publicity about her in the tabloids but instead all you read about is her success and how she has made us as South Africans proud, because of her achievements.
GOOD QUALITIES OF A BRAND AMBASSADOR
A good brand ambassador like Terry Pheto has to have qualities such as:
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| The ever smiling Terry Pheto |
- · Fresh face and a smile
- · Outgoing
- · Excellent communication skills
- · Accountability
- · Ability to engage with an audience
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| L'Oréal andUNESCO AIDS campaign |
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| Terry Pheto |
These are all the qualities one needs to have in order to become a great ambassador for a well-known company like L’Oréal and maybe follow in the footsteps of Terry Pheto. I hope we can learn a thing or two from Terry.
