Friday, 5 October 2012

GOOD BRAND AMBASSADOR


TERRY PHETO L'Oréal'AMBASSADOR. 

Terry Pheto face of L'Oréal


What makes a good brand ambassador? Well the answer is very simple. The free dictionary online defines a brand ambassador as trademark or distinctive name identifying a product or a manufacturer.” This is true but to make it even clearer is that a good brand ambassador serves as the face of the organisation or client at promotional events.

Terry Pheto during a Destiny Magazine interview


These are the individuals that make a good impression on future business partners. So that would mean that an effective brand ambassador of an organisation would be one that is interested in your product or service that they are promoting.
Terry Pheto









From staring as one of the actresses on an Oscar award winninf film TSOTSI, she has made it big in the industry by playing other lead roles in South Africa's biggest films like How 2 Steal 2 Million and now she plays Dr Malaika Maponya, on the American soap oppera THE BOLD AND THE BEAUTIFUL.
L'Oréal advertisement of Terry Pheto

Terry Pheto is the perfect example of what a good brand ambassador is all about, she serves as the face of L'Oréal and knowing that their brand is classy, matured & sophisticated, they needed someone that was going to represent the fully and achieve their goals as an organisation and Terry happened to be just that individual needed.

Terry is one woman whom knows how to handle herself in public, you will never read any bad publicity about her in the tabloids but instead all you read about is her success and how she has made us as South Africans proud, because of her achievements.



GOOD QUALITIES OF A BRAND AMBASSADOR


A good brand ambassador like Terry Pheto has to have qualities such as:

The ever smiling Terry Pheto
  • ·         Fresh face and a smile
  • ·         Outgoing
  • ·         Excellent communication skills
  • ·         Accountability
  • ·         Ability to engage with an audience
L'Oréal andUNESCO AIDS campaign

Terry Pheto


These are all the qualities one needs to have in order to become a great ambassador for a well-known company like L’Oréal and maybe follow in the footsteps of Terry Pheto. I hope we can learn a thing or two from Terry. 



Sources: www.thefreedictionary.comwww.boommarketing.caen.wikipedia.org,  www.imdb.com, www.dispacth.co.za, www.african.howzit.msn.com, and sowetanlive.co.za

11 comments:

  1. She is such an inspiration. she started small and we never imagined that one day she will be where she is now, being an actress for the most loved and international soapie bold and the beautiful and B.A for loreal. haed work really pays out.

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    1. Yes hard work really does pay off, i guess good things do come to those who wait.

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  2. She is an inspiration to young South African women,im also glade and happy for her that she is making it big and representing South Africa as a whole

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    1. She is one of the people we can actually call true role models, shes setting the mark high for those following in her footsteps.

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  3. Being a brand ambassador is simply putting a face to a product. Consumers rests assured if they know that their favourite public figure uses the same brand that they are using.Its a feeling of knowing that you are doing somethimng right. Terry she has had her fair share of tabloid news,just only some people's reputations are too good tear apart...@MokD21


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    1. That is true and also that particular public figure has to have a good reputation as well.

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  4. I salute Terry S.A is lucky to have such an excelling female TV star who knows how to maintain her status quo

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    Replies
    1. She is amazing at what she does and she is giving us hope that the acting industry can really get you somewhere in life.

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  5. she surely knows how to keep it together.most young south african females are inspired by her.

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    1. She is one woman that is intelligent and beautiful at the same time and an inspiration to all.

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  6. Hi, just a moment back I was searching for the information on the same topic and now I am herebrand ambassadors

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