We must learn to be sensitive
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| The infamous Jack Parow aka Zander Tyler. |
Sometimes I sit and wonder what goes through an artist’s heads in general??? I mean how do they come up with half of the things they write? Do they still write content that is appropriate for all suitable viewers or only for a specific group of people? Are the views of the audience taken into account or they just do not care at all?
Have we reached a point where in society we just do not care whether artists use vulgar language or we can finally say that we have had enough! Last week Friday during a concert in Durban, a city in Kwa-Zulu Natal, South Africa, Zander Tyler whose stage name is Jack Parow, was almost attacked on stage by a fan that was lucky stopped by the police before he got to him. The fan was furious and also felt offended because of all the swear words Jack Parow used in his song “dans, dans, fokken, dans”.
Later on Jack Parow’s critics aired their views about the performance, calling him “satan slang” which is in Afrikaans and translated to English, it means (devil snake) and also saying that his music is what they call a “disgrace to the Afrikaans language”. This was all written in the NewCastle Newspaper’s Facebook page. He reacted by saying
"I was singing dans, dans, fokken, dans and one guy was shouting at me said: why are you F#*$king swearing? but that was funny because he was swearing at me". "If you're going to put me on after blerrie Steve Hofmeyr; well, our fans are worlds apart".
When we look at the incident that has taken place and put it more in a Public Relations point of view, you would realize that Jack Parow is dealing with what we call Public Opinion. Public Relations is a management of building and maintaining relationship with all our audiences, be it internal or external. But how can you build a relationship when you do not have public opinion that is positive and in your favour?
Well Hennessy(Public Opinion;1985) defines public opinion as “the complex issue of beliefs expressed by a significant number of people on an issue of general importance”. Public Opinion basically represents more than just the collective views held by the public, they have the power to make you or break you as an individual.
In conclusion, what Jack Parow can do with his publicist is apologize to the public and realize that although his music has its own target audiences, it will happen that most of the time his music will in different ways also reach those audiences that he is not targeting and they will also react in this manner. I hope it is a lesson learned and that next time he will not react the way he did.
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| Jack Parow in "dans, dans, fokke, dans" music video. |
Here is the link to Jack Parow's "dans, dans, fokken, dans" song :http://www.youtube.com/watch?v=1yWeMIALolY
sources: http://www.mg.co.za/; http://www.product-search.ebay.com/; http://www.pvphotography.blogspot.com/ and http://www.hmsfriday.com/ .
well i think it is very wise for artists to know and understand their target audience. but which ever target you are focusing on i think swearing is just an unprofessional and stupid thing to do when singing. artists must respect not onlt their target audience but the society as a whole because after all they are nothing without the support of the society.
ReplyDeletethat is a valid point that you have raised, maybe they need to be told what to do in order to get things write
DeletePerhaps Jack needs to change his style of music so that he cannot offend others, the other thing he must go out to the public and get thier views and suggestions about his songs to prevent future accident that he might face.
ReplyDeleteI think all he needs to do is eliminate all the vulger languge and people will start to respect him and his music.
Deletemichelle i think jack must learn more about publc opinion cause already people are complaining about him and he also lack respect.
ReplyDeleteWell thats his publicist's job to educate his client on such things.
Delete@ Michelle what you just answered now to sandile its true it is important that the publicists to tell is client the in's and out's of the business in the media world hey what are publicists for??? Jack must just stop being vulger and set an example to people who follow him...
ReplyDeleteOr maybe he should hire a better publicist that will do their job correctly.
Deleteartist just write for the sake of writting,they dont care what public thins of them,lacking respect for other people is a definite no no
ReplyDeleteThats a valid point raised and they should stop doing that or they are going to have even more people hating on them.
DeleteIts shocking especially since the media has so much influence on peoples lives.
ReplyDeleteThese people should start taking the opinions of the people into concideration thats all.
DeleteI must say that every write consider their target audience when they write.As far as i am concern there those people who enjoy listening to music with vulgar language.however there will always be a particular response from the general public even if they are not fans.
ReplyDeleteThats true but if you come across something like this then you have to at least do something about it.
Deletesometimes an artists lyrics does not reflect their own personal feelings about the issue they sing about, they just associate their names to the song and thus come across as not being sensetive
ReplyDeleteThats also true, I guess they write for the sake of making music and money.
ReplyDelete