Friday, 3 August 2012

Leading lady of Sport


Ria Ledwaba
The leading female of South African soccer


Ria Ledwaba is a phenomenal woman whose first love is soccer.  She began her love of soccer at a very young age and that helped her build her reputation in a male dominated industry. She is the founder of Ria Stars football club. Not only was she a soccer fanatic, she is also known as a business woman but also a winner of the Shoprite Women of The Year award for The Overall and sports category in 1999.

Although she started as the deputy director for the Local Government and Traditional Affairs for the Northern Province, she realized that she was more in love with soccer was more important than being the director or the Local Government. This is when Ria Stars was formed.

Her love for sports and particularly did not end when her football club was sold, but she continued to get involved in other sporting related carriers. She later on became the Project Manager of the Under-19 Women’s Football and Chair of Women’s Soccer South Africa Football Associations. Her focus wasn’t only on sports but also in the business industry, she is a shareholder and director for Sinda Health Solutions, GAS Pty Ltd Specialist, HFF Group of Companies and The Ifiblile Group.

Ria Ledwaba giving a speech in Polokwane
She has built a brand for herself though out the years and has maintained it. She is also well known for practising what we call in Public Relations Community Relations.Community Relations can be defined as the various methods organisations use to establish and maintain a mutually beneficial relationship between themselves and the community they operate.

 She determined her objective as a role model in her community by following the guidelines for effective community relations programme such as carefully establishing her objectives the she wished to achieve, specific choices that she made keeping in mind the impacts they will have in her community and this is what inspired her to start Ria Stars Football Club.

sources : www.gallloimages.co.za , www.sawoman.co.za , www.answers.com and www.who'swho.co.za
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15 comments:

  1. tsholofelo6 August 2012 at 05:26

    i would agree with you on that she did wonder for south african football she is one of those people who made what south african soccer is most of the talent we have in SA came from her team

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    1. Michelle7 August 2012 at 04:47

      Its all thanks to her for the amazing talent she discovered

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  2. Unknown6 August 2012 at 05:48

    It's really fascinanting to see that women's football is strating to be recognised recently ABSA announced that it will be the main sponsor of ABSA Womens League. Rea must be ecstatic to hear these news.

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    1. Michelle7 August 2012 at 04:49

      Im sure she is, she has been fighting to get sponsors on board for the women in soccer.

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  3. MphoMothiba7 August 2012 at 04:30

    Ria Ledwaba expresses exactly how beginning a passion at a young age is important and never giving up on your passion pays off in the end. public Relations community Relations? that is interesting. ommunity relations programmes are important in developing comunities and increasing aawreness in communities. Ria is an inspiration.

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    1. Michelle7 August 2012 at 04:54

      She sure is, i mean she took it to another level by actually getting the community involved in her programs.

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  4. moimane7 August 2012 at 05:47

    wow!by just involving the community in her programmes she actually emphasised the importance of public relations because many organisations do not know more about this field;however,it is a big well done to her for doing such a great job from an early age,because doing things at an early age increase the chances of falling in love with the activity.

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    1. Michelle7 August 2012 at 06:15

      Yes she has definitely set a trend for others to follow.

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  5. Unknown7 August 2012 at 05:59

    getting the community involved in her programme is a great strategy.its good to know that there are peolpe like her who want the best for others not only for themselves,wish more companies would sponsor her programmes.

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    1. Michelle7 August 2012 at 06:17

      She is an amazing woman, who not only cares about making it but also giving back to the community that helped make her what she is.

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  6. Unknown7 August 2012 at 12:29

    Community involvement builds public image, and fosters a sense of teamwork that is essential in long-term success for any individual or a particular organisation. You know with Ria Ledwaba, I think she is a real philanthropist and has changed the lives of so many people. We need women like her in SA to bring that change

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  7. Unknown9 August 2012 at 06:14

    for many celebrities ist is hard to maintain a good image, well done to Ria by making sure that she is involved in things like community relations which help boost a good image for herself. the world would be a better place if many women would be like her.

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  8. Sibusiso9 August 2012 at 14:39

    @Loyiso i agree with you hey... She is an amazing woman hey touched and inspired wow wow. great blog Michelle ;-)

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  9. Unknown13 August 2012 at 07:19

    all good things must come to an end! she set the pace for other women and proved that they too can do it even in a male dominated field such as sports and soccer

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  10. Unknown22 January 2016 at 03:26

    Amazed by this woman! Wow!

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